Digital technology over the last, decade has been defined by the, upflow of individual data. We are, its generators and so too are its, unwilling donors: The consumers, of the products generated and, sold through it and, as data is, increasingly used to define us, we, too in turn have become partially, its product. The relationship is, seldom reciprocal, for as we sign, away our data, we relinquish our, rights as owners, collaborators, analysts, and initiators.